Write a brief, upbeat profile Nothing too deep or too long.Imagine you're talking to someone you've just met in a bar: how would you describe yourself and your lifestyle?

Smiley face emojis work unexpectedly well online - indeed, according to Match's latest survey, people who use emojis end up having more sex.

But make sure you use the ones with a nose :-) , rather than those without :) Here, Kate Taylor, Match.com's relationship expert, explains her failsafe tips for meeting that special someone online.

DON'T Use a photo taken with a flash Research shows they age your face by seven years.

And don’t include alcohol, group shots of friends, or a hastily photoshopped-out ex.

It also can seem narcissistic to some people, as if you have a whole group to take your pick from.

Remember that the other person is going to want to interview you too.

Use an outdated photo Anything over 12 months old needs updating.

The biggest reason first dates don't lead to second dates is "unmet expectations".

Mention your ex in your profile It suggests you're not ready for a new relationship.

If you're divorced/separated with children, use the drop-down menu to reveal that.

Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".