) for its role in selling alcohol in the tiny Nebraska town of Whiteclay.According to Kristof, the stores in Whiteclay (population: about 10) sell more than four million cans of beer and malt liquor annually, most of it by Anheuser-Busch.The Oglala Lakota Nation is a dry nation, meaning alcohol is prohibited there and has been since its creation.

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Whatever you might think of alcohol prohibition, tribal rules on the Pine Ridge Reservation explicitly forbid its sale with good reason—as many as two-thirds of reservation residents may be alcoholics and one-quarter of children born there have fetal-alcohol syndrome.

More than 90 percent of its residents live in poverty.

Yes, it is true that the issues at Pine Ridge are a historical legacy that are socially and culturally driven, and there certainly isn’t space here for a lecture on the ways in which the indigenous peoples of North America have been royally screwed by just about everybody for centuries.

But “physiological issues” did not cause this problem.

His critique of Anheuser-Busch is that its “business model here is based on and destroying the Indians’ way of living.” “The only purpose of Whiteclay is to sell to tribe members — there’s nobody else around,” Kristof wrote in his column, “and the tribe can’t do anything about it.” So what’s the answer?

on an attempt by the Nebraska legislature to create “alcohol impact zones” that would limit sales of alcohol products in areas impacted by alcohol related crimes (the crime rates on Pine Ridge are also very high). According to the Times, seven of eight Nebraska Senate committee members have received more than ,000 in contributions from Anheuser-Busch over the past five years.There is a common misperception that Native Americans are more susceptible to alcohol dependence because of some sort of predisposition.Research into the nature of alcohol dependence in Native American groups points out in a recent publication, “despite the fact that more Native American people die of alcohol-related causes than do any other ethnic group in the United States, research shows that there is no difference in the rates of alcohol metabolism and enzyme patterns between Native Americans and Whites.” It would be easy for Anheuser-Busch and other beer distributors to walk away from Whiteclay.Almost all of that alcohol, it turns out, is consumed by individuals living on the just across the border from Whiteclay, in South Dakota.The sale and consumption of alcohol is illegal on the Reservation, but Whiteclay is a few hundred yards away, just outside tribal jurisdiction.This extension prevented white peddlers from engaging in the illegal sale of “knives, guns, and alcohol” to the Oglala Lakota people.