It will then be able to tailor what it places highest on the home screen more towards the sort of content it thinks you prefer.

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It's becoming a big deal elsewhere too, accounting for a huge amount of Europe's downstream traffic.

That means it's bigger than everything: bigger than You Tube, bigger than The Pirate Bay, and much bigger than any other streaming video service, including Amazon Prime Instant Video, Hulu or Google Play Movies & TV.

If your bandwidth is low it will deliver just the standard definition versions, but if you've got the hardware and the capacity it will go all the way up to 4K Ultra HD resolutions if available.

Beyond higher resolutions, Netflix also now allows you to download select shows and movies for offline viewing as well.

At $9.99 / £7.49 / AU$11.99 / CAN $10.99 per month that also allows you to watch on two discrete devices at any one time.

That's a great option for sharing within a small family.

It's 2017 and Netflix is still the king of online streaming, using more global bandwidth than cat videos and piracy combined.

According to Sandvine, at peak times it's using 37% of America's peak-time internet bandwidth, compared to just 4% for Bittorrent.

You don't have to do anything but sit back and let the entertainment flood in.

Netflix, like Amazon, is going to a huge amount of effort to create its own TV shows and has also recently started making the move into movies too, with Beasts of No Nation.

Sorry Canadian streamers, it looks like Netflix is raising the rent this year.