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Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.

Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.

Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.

While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.

The stigma associated with online dating dropped over the years and people view online dating more positively.

Further, the 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.

Online dating services also differ widely in their revenue streams.

Some sites are completely free and depend on advertising for revenue.

An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.

Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.