The group re-released Mama Lover in Japan (under the name Serebration) after signing a contract with EMI Music.Their first international single under Ego Music and Universal Music Group, "Mi Mi Mi", became a success on European music charts.; English translation: Silver) (Stylized as SEREBRO) is a Russian girl group formed by their manager and producer Maxim Fadeev.

In 2009, Lizorkina announced her departure from the group; she was subsequently replaced by Anastasia Karpova.

Karpova left the group in 2013 and was replaced by Dasha Shashina, who left in 2016.

The song charted in countries including Russia, Switzerland, Germany, Ireland and the United Kingdom.

As soon as the music video was release, the group received much commercial attention.

Though the song was somewhat commercially successful in their native Russia, the song did not chart around the globe and the group saw a marked drop in the level of commercial attention globally.

At the RMA awards in early October 2007, Serebro performed a new song titled "What's Your Problem?

In December 2007, Serebro won another award at the Russian Grammies.

Serebro also won a World Music Award in 2007 as the best selling Russian artist.

Despite original indications that the concept was for a solo singer, it morphed into a group around the former Star Factory participant Elena Temnikova who was paired with two newcomers: Marina Lizorkina and Olga Seryabkina.

On , Serebro performed at the contest and placed third in a field of 24 musical acts from competing nations, scoring 207 points.

They subsequently placed third at the contest, scoring a total of 207 points.