A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.

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In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.

Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.

Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.

In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.

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The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.

Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".

The site allows users to hide their account profiles for free.

Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.

Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.