Former employees revealed that their job, the details of which they were not permitted to discuss with anybody outside the organisation, was to search the profiles of genuine members from around the world, select the most attractive photographs, and create artificial profiles, known as "pseudos".

Each employee was responsible for managing up to 15 different pseudos. Firstly, it was intended to coerce genuine members who had registered for free into paying a membership fee, in order that they could respond to the messages which they had received.

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and focused on buying appropriate keywords on Google Ad Words for a dating website.

Secondly, it was to dissuade paying members from cancelling their monthly subscriptions: the pretence would sometimes continue for months, until the victim put too much pressure on the employee for a real-life meeting, at which point the pseudo would use one of several previously-prepared strategies for discontinuing the interaction.

In some cases the employee would then target the same member, using a different pseudo.

In addition, Global Personals continues to invest in growth initiatives, including offering affiliates of the Friend Finder platform a chance at a 100 per cent revenue share for the next 6 months if they transition over to White Label

The company was moved under the umbrella of Venntro Media Group Ltd in 2016.

It was claimed by one of the former employees that this practice increased the company's revenue by 50 per cent.

Windsor Trading Standards confirmed that it took claims of fake profiles very seriously and had had "ongoing dealings" with Global Personals regarding this practice.

They simultaneously worked on building a large database of members in order to launch a private label platform to be used by affiliates and partners in building their own individualised dating websites.

The company started out with just one dating site, Singles365.com, which utilised the platform they developed called White Label Dating.

The list consists of mid-market companies across Britain and ranks them according to which ones have the most aggressively growing international sales.