Secondly, while the spot is over the top, it's not that hard to imagine the real-life Jerry Seinfeld duking it out with gearhead Jay Leno for the first NSX off the production line.The dog-retrieving-a-beer gag has been done by everyone from Strohs to, well, Bud Light.

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Ad Age has been told before that reviewing Super Bowl spots before the game is folly.

Without the context of the game itself—the excitement, the noise, the taco dip -- the reviewer is missing the big picture. Watching the spots at a computer is not the same as watching during the game, surrounded by family, friends and copious amounts of beer. Or was it part of a much larger campaign with roots in the game, spreading out into the web and social media, forward and backward in time?

9 season premiere of reality show "Swamp People," which follows the lives of a few alligator hunters down in Louisiana.

As a Louisiana native, I may be biased, but the photography and copywriting here will pique the curiosity of the uninitiated and psych up die-hard fans of the show. Here we have some computer-animated characters with defined personalities.

Too bad that "Eternal Optimism" spot seems entirely too similar to Pepsi Co "Generations" spot starring Britney Spears a few years ago. Sort of a textbook Super Bowl ad: dog, underdog story (ha! I'm inclined to like it even more since it's a complete departure from the company's repulsively bad Kim Kardashian spot from last year.

If I worked in an ad agency and someone told me I'd be working on a Super Bowl spot, I'd be thrilled. After reinventing the Camry, Toyota shows us it's reinvented other things: curtains made of pizza, free ice cream and smiles at the DMV, policemen who give massages rather than tickets and beat-downs.

The second will be, "Wait, let's watch that again." Ultimately, this polarizing ad will push viewers into "love it" or "hate it" land with no room in between. The car looks good and the tricks look even better.

The spot is made by the facial expressions of the main head and the singing of the second head—and that song, which will become this year's "Give me back that Filet of Fish." Me? So Chevy's finally got a hot little car that can compete with Toyota, Honda and even Ford. It should have the Mtn Dew-slurping, X-Games-watching crowd (or the Gen Xers and Boomers who pretend to be) rushing to the web to see each stunt in its full glory.

This spot, starring Jerry Seinfeld and Jay Leno, trumps sibling Honda's for a couple of key reasons.