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Both Wessels, a former venture capitalist and banker, and Wachtmeiser, a Swedish count, insist that their platforms aren’t just for the ultra-wealthy — they’re for the ultra-influential.
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The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.
The app’s tagline will be “Hang out with people you can trust.” “Trust” means different things on elite social networks than it does on the rest of the internet, where most people would be happy to simply get better tools for filtering out death threats and Nazis.
Best of All Worlds (or BOAW, as its members call it) is one of several exclusive social networks for the internet’s 1 percent — an elite, close-knit group that most likely does not include you. Since the late 1800s, country clubs have provided a plush, invite-only space for the upper crust.
But recently, many real-world country clubs have seen membership stall or decline.
And this can seem ironic coming from the kinds of people who already have the least to fear online, and in the real world.
On these social networks, trust and safety is about being around people who feel familiar to you — no matter who that excludes, which is almost everyone.BOAW’s promises of trust and escape are echoed by Andrew Wessels, founder of the UK-based social media platform The Marque.The Marque is mostly an online directory, where members can meet like-minded (and like-bank-accounted) people.Over the past decade, exclusive social media networks, high-powered networking groups, and tiered dating apps have become common alternatives to their real-world counterparts. Think of it as a Yelp-Facebook hybrid for the elite, where a group of wealthy, famous, or successful users can meet people of similar stature, as well as find events, hotels, and restaurants that promise a familiar kind of curated luxury no matter where they are in the world.Founder and CEO Erik Wachtmeister has launched similar apps before — he says once, while on a wild boar hunt in Germany, the idea of an online meeting place for “global nomads” struck him.But what BOAW seems to really be promising is the option to remain in a world you already know, even online.