The comments on popular videos fly by far too quickly for the broadcaster to follow.

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These cost coins, which you earn from spending time interacting on You Now.

Users can also give premium goods, which cost money to acquire.

Of course, anyone getting premium goods outside the partner program gets no cut. He tunes in to the channel of a user named Flippin Ginja, a red-headed teen and amateur gymnast who is lounging on his porch swing.

"Guys, I’ve been drinking too much water," he tells his smartphone camera.

It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.

We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.

"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.

This growth is part of a broader boom in live streaming services.

Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.

"It is a dream that a lot of people have been thinking about for a long time," Sideman told me, relaxing at a conference table in his midtown New York office.