Have an Affair.”Unhampered by Ashley Madison’s considerable baggage, Cougar Life—via Ruby’s in-house creative team—takes a simpler, more straightforward path in the new ad, inviting its target audience to meet youthful studs, pop a few corks and indulge in consensual fun.

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Overall, the ad’s empowering message should resonate, even if the disco/champers imagery seems a tad tacky (and calling men “cubs,” as the site blithely does, is almost too cutesy to bear).“Cougars tell us that the benefit of dating a younger man is that they are often more free-spirited,” says Quinn, “and that makes them feel appreciated, sexy and alive.”CREDITS Creative Director: Justine Galea Director: Jared Pelletier Producers: Mitch Cappe, Michael Chwastiak Director of Photography: Chris Lew Production Manager: Joel Schneider First Assistant Director: Rick Morris Color Grade Studio: Alter Ego VFX: Moonjump Music: Michele Wylen ft.

Although large age gaps in relationships can correspond to conflicts in values, priorities and lifestyles, “May-December” relationships can also have advantages for both the man and the woman.

While an older man may be invigorated by a younger woman’s youthful vitality, a younger woman may appreciate her partner's seasoned perspective.

Moreover, mutual attraction can lead to a dynamic and fulfilling relationship for both partners, both physically and intellectually.

In today’s world, however, marriages composed of an older woman and a younger man have become more common.

Just like any relationship, there are advantages and disadvantages to this situation.Anna Green has been published in the "Journal of Counselor Education and Supervision" and has been featured regularly in "Counseling News and Notes," Keys Weekly newspapers, "Travel Host Magazine" and "Travel South." After earning degrees in political science and English, she attended law school, then earned her master's of science in mental health counseling.She is the founder of a nonprofit mental health group and personal coaching service.Indeed, the University of California at Santa Barbara found that older men who date younger women tend to live longer and maintain healthier lifestyles than their counterparts who date older women.Because older men are generally more ready to settle down and establish a home than young men, this can be a benefit if both partners are looking for a quick and steady commitment.When both parties are able to communicate their needs and reconcile differences in perspective, while dealing with the potential social stigma, such relationships can be as long-lasting and healthy as any other romantic partnerships.