You can even earn a free Gold Membership for a certain period by either providing dating tips, constructive suggestions or helping eradicate spam profiles.Gold membership grants you the ability to initiate email conversations and search profiles using advanced keywords.The same data was collected again in 2014, and the numbers stayed consistent: The boxes represent people's preferences versus the average; the bottom right box, for example, shows that white women rate white men as 19 percent more attractive than the average guy.

They reveal that people tend to rate their own race more highly.

And they reveal that there's an attractiveness benefit to being a white man.

Over the weekend, a new billboard in West Valley City, Utah, drew national attention to a contentious new dating website: Where White People Meet.

The company has actually been around since August, but only recently started making headlines thanks to the billboard ad campaign.

Russell's views and comments have fueled internet outrage, to the point that what he's doing feels a bit like performance art; he may even be saying stereotypically racist things to incite anger and draw more attention to his site.

The reason people are talking about the dating site is that there doesn't seem to be a need for it.

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We help media brands, affiliates and entrepreneurs effortlessly create their own online dating site or network.

Those wishing to join the site can pay anywhere from to — oh, gosh — for a membership.